At SLAM, I contributed to the digital culture of basketball across all levels and have had my work engaged with by fans and professionals of the game. As a digital designer, I created graphics from web banners, viral social media content, animated title cards, emails, merchandise promotional graphics, editorial launch content, and logos for content series and new SLAM verticals. I helped launch their women’s basketball, gaming, and college athletics platforms. As a life-long life-long basketball fan, SLAM fulfilled my dream growing up by starting my career and combining my love for creativity and basketball.
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In 2018, my first year at SLAM, the video team was in the early stages of buliding and staffing their team. At the time, there was no Motion Graphics specialist in the company and knew motion graphics would elevate our content. I began learning Adobe After Effects in my spare time. I took my skills a step further by earning a Motion Graphics Certificate from the Fashion Institute of Technology in 2019. I implemented animations into our content ecosystem daily. In 2020, COVID-19 caused a huge spike in digital content world, and my investment in motion graphics helped the company secure paid content series from brands such as Nike, Under Armour, Adidas, Ebay, and more.